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ELENA SVIRIDOVA
Creative & Product Direction
for Fashion Brands
Helping brands move from product idea to visual campaign.
Founder & designer EleNelen fashion brand
Lecturer in Light Design in Accademia IUAD, Naples
Based in Italy
When the brand needs me
– when a brand needs a cross-functional specialist working across fashion design, pattern making, CLO 3D garment development, AI visuals and creative direction
- when developing a new collection or capsule
- when visual doesn’t reflect the product or brand positioning
- when ideas need to be tested before investing in production
How I help fashion brands:
Brand DNA, trend and competitor analysis.
Understanding the product, the audience and the positioning.
Result: clear direction before investing in design or production.
Sketches, silhouettes, flats, materials and product architecture.
Result: a product aligned with brand identity and market positioning.
CLO 3d Digital pattern and garment development before sampling.
Result: faster development and reduced sampling costs.
Integration of 3d prototype or sample photoes using AI. Creating product cards, lookbook and ads campaigns using AI for fashion.
Result: Testing market demand and visual directions before mass production begins.
Art direction, styling and campaign visuals.
Result: coherent product storytelling across brand channels.
This approach helps brands reduce internal workload, test product and visual ideas before production, and move faster without expanding in-house teams.
How we work
Strategic work at the intersection of product, visuals, and brand positioning — when a brand needs clarity before scaling, launching, or rethinking direction.
Visual direction and AI-powered production for fashion brands — from testing ideas before investment to full visual production, including lookbooks and editorial stories.
Fashion collection and Fashion Product Development at the intersection of concept, design, and production, supported by direct experience with Italian manufacturers.
Visual direction and styling for campaigns, editorials, and brand imagery — ensuring consistency between product, image, and positioning.
Pattern, illustration, and concept development used to shape ideas, visual narratives, and product directions within fashion projects.
Spatial and interior design projects that inform my systemic approach to form, proportion, material, and lifestyle environments.
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